Whether it's for cars, workstations or medicine, there's one thing that the current industry is constantly heavily reliant on: Chips. When companies struggle with supply bottlenecks here, they turn to brokers. One of them is Noureddine Seddiki, who founded SAND & SILICON in 2020. His startup procures scarcely available semiconductor parts and is thus an important part of a flourishing industry.
When procuring highly complex electronic parts via third parties, trust is the top item on the checklist. As a rule, young companies have to work hard for years to earn this trust. Two and a half years after its founding, Seddiki's customers already include global players in the automotive, medical technology and electrical industries.
This has mainly to do with the network in which buyers of the companies and brokers operate: Here, the trading of the commodity runs enormously fast and if a broker does a reliable job, he benefits from recommendations between the customers. These then support each other in emergency situations, such as shortages.
In times of need, customers order by text message: Noureddine Seddiki used the semiconductor crisis to launch a lucrative business. Now he also wants to earn money from full warehouses.
The timing was ideal when Noureddine Seddiki launched his brokerage firm Sand & Silicon in the spring of 2021. Companies worldwide were scrambling for scarce semiconductors during the corona pandemic. The intermediary for chips was able to help desperate buyers in the greatest need more than once, Seddiki reports.
The semiconductor crisis has now passed its peak. Nevertheless, the entrepreneur is not worried about his start-up. "There will be bottlenecks until 2030," predicts the business economist. The new chip plants currently planned would not be enough to satisfy the rising demand.
There is something else that makes Seddiki, a native of Frankfurt, confident: He also earns money from full warehouses. The 38-year-old helps companies turn excess stocks into cash...
Enormous excess stocks mean that the existence of many customers is threatened. Nevertheless, chip manufacturers warn against being too keen to save money. Otherwise, supply bottlenecks could follow.
Munich. The order books are empty, but the warehouses are all the more full - with computer chips. This is threatening the existence of more and more companies in Germany. Noureddine Seddiki, CEO and founder of the Frankfurt-based electronics broker Sand & Silicon, knows the needs of customers: "Many managers call and ask us to turn the components into money as quickly as possible." The current situation is essentially a late consequence of the corona pandemic.
The independent distributor Sand & Silicon has conducted a survey on the supply situation of electronic components: The automotive industry is still struggling for ICs and GPUs are generally in short supply.
Although the materials crisis has largely eased in recent months, the electronics industry is still far from being able to speak of a relaxed supply situation. In a survey conducted by Sand & Silicon in October 2023, 358 companies worldwide were comprehensively questioned about bottlenecks and overstocks. In addition to difficulties in procuring circuits and semiconductors, the industry is currently struggling to reduce excess inventories. Bottlenecks still exist for some electronic components, but 77.4% of companies state that the supply situation has generally eased. For example, the procurement of passive components (34.6%) and connectors (19%) is much more relaxed than a few months ago...
Companies are still faced with material shortages. An additional challenge is the reduction of excess inventories. In order to define a smart strategy for one's company here, it is worth taking a look at the forecasts - which parts are in particular demand and where the situation will increasingly ease.
Recent years have shown that the supply situation can change in just a short time. This complicates dit planning and, in the worst-case scenario, leads to the fact that the assembly lines come to a standstill. The highest level of commitment and creativity was required from buyers and supply chain managers.
Currently, global supply chains seem to be recovering. In turn, however, there are parts and assemblies on the horizon for which the supply situation is not certain and others for which the situation will come to a head again. In addition, Europe's dependence on Asia is still a flashpoint that cannot be solved in the medium, if not long term.
Nvidia is achieving dream results with its specialty chips. That's because AI semiconductors are expensive and in short supply - which puts startups and companies in a bind.
Munich, Dusseldorf, San Francisco. When Mustafa Suleyman is asked at a tech conference in San Francisco what makes his startup Inflection AI so special, he doesn't have to think twice. "We have the largest cluster of Nvidia's powerful chips," says the artificial intelligence (AI) expert. One has 22,000 of the semiconductors, he says. "That's a huge advantage."
The statement is remarkable. Suleyman once founded the pioneer Deepmind, which now belongs to Google. But instead of touting his new business model or his AI assistant, the 39-year-old prefers to talk about semiconductors. Because they're expensive and hard to come by. "Everyone is after AI chips," says David DeSanto, head of product at tech company Gitlab.
The material crisis has largely eased in recent months, but the electronics industry is still far from experiencing a relaxed supply situation. Nine out of ten companies, for instance, report shortages of semiconductors.
In an October 2023 survey, the Frankfurt-based company Sand & Silicon comprehensively interviewed 358 companies worldwide about shortages and surpluses (Request the study). In addition to challenges in sourcing circuits and semiconductors, the industry is currently struggling primarily with reducing surpluses. While shortages persist for certain electronic components, 77.4 percent of companies report that the overall supply situation has improved.
The procurement of passive components (34.6%) and connectors (19%) has become significantly easier compared to a few months ago. However, more than 9 out of 10 companies report that the supply situation in the areas of optoelectronics, battery products, and discrete semiconductor production remains tense. The electronics industry anticipates price increases for integrated circuits (74.9%) and discrete semiconductor production (66.5%). In contrast, price reductions are expected primarily for passive components. Additionally, a majority of companies feel prepared for the next material crisis: 51.4% consider themselves well-prepared, while 40.8% feel at least partially prepared.
After years of chip shortages, companies are now grappling with massive surpluses. Bankruptcies loom, while chip manufacturers warn of a new wave of shortages. How did it come to this?
The party is over – now the problems begin. Just a few years ago, computer chips were in short supply. Automakers halted production, and electronics companies faced months-long delays for replenishment. The solution for many companies: panic buying. Components were ordered in multiples – no matter the cost.
Today, many companies face the next crisis. Warehouses are overflowing, and order books are empty. “We see companies every day trying to monetize their surpluses as quickly as possible,” says Noureddine Seddiki, CEO of the Frankfurt-based electronics broker Sand & Silicon.
His team trades surplus components globally. However, not all companies are fortunate enough to clear their warehouses quickly. Experts like Franz-Xaver Feiner from the electronics service provider Zollner warn: “We are facing a market shakeout.” Translation: Some companies will go bankrupt.
Why so many chips?
The origin of this chaos lies in the COVID-19 pandemic. Amid the global production halt, semiconductors became highly sought-after. The fear of running out led companies to take extraordinary measures.
Oliver Sand // Head of Operations
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